The media launch of Sonata
Shire Hall Communications
Shire Hall Communications was recruited by Lundbeck and Wyeth Laboratories to launch a treatment for insomnia. The campaign aimed to counter the perception that the problem was not a serious medical complaint, and to tackle the reluctance of sufferers to use drugs, as they were associated with addiction or drowsiness the following day. The campaign involved a survey to find out the extent of sleeplessness in the UK, and a journalists' over-night visit to the University of Surrey sleep unit. After the campaign 40 per cent of GPs were aware of Sonata.
HRT Aware - Empowering Women to Choose
The Red Consultancy
Red was asked by trade association HRT Aware to find a way to combat negative press coverage of HRT. The consultancy set out to restore public confidence in the treatment by positioning it based on social need. The agency conducted research which concluded that there was a real need to educate women in the C1C2D and E social groups about the effects of the menopause. The ensuing 'Choices' campaign was led by Angela Rippon. A number of mechanisms were used, including radio interviews on Mothers Day and an education programme in bingo halls in the north east.
NHS Direct Launch
Department of Health
Menorrhagia Awareness Consumer Media Campaign
Hill and Knowlton (health and pharmaceutical practice)
Cut it Out
No Smoking Day.