PROFILE: Patrick Harverson, Manchester United - FT man to unite his new club around PR. After the Alison Ryan blunder, Patrick Harverson is better news for Man Utd

The appointment of Patrick Harverson as communications director at Manchester United feels right. The club was looking for someone aware of the complexities of the sports business, passionate about the Red Devils and well versed in handling the media.

by GIDON FREEMAN

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