The group has been called back in to drive people to the South West of Ireland and promote its adventure sports-tourism offering with a focus on snorkelling, surfing, mountain-biking and climbing.
The agency will support the in-house team to deliver ongoing destination-led coverage. A press office will be set up and the team will generate news content and place features in consumer media via industry press trips.
The account will be headed up by account director Helen Rainford.
Cake joins Consolidated PR, which looks after the consumer arm of the Tourism Ireland account.