Canoe snaps up Puma UK lifestyle account from EdenCancan

Puma UK has parted ways with EdenCancan after three years and appointed Canoe for all its lifestyle PR brands.

Professor Green: Puma Social ambassador
Professor Green: Puma Social ambassador
EdenCancan was unsuccessful in the pitch and the loss comes after its head of consumer Jonathan Kirkby left to launch Instinct PR in May. Kirkby took with him the Puma TrainLite sports and fitness brief.

Canoe will be handling all lifestyle divisions including brands The List, Lifestyle and Black Label, which feature designs by Alexander McQueen and Rudolf Dassler.

Puma’s UK MD Roger Harrison said: ‘As well as 2012 being an important sports year with the Olympics and European Football Championships, it will be an exciting time for Puma Social.’

Canoe MD Chris Carr added: ‘We will work with the Puma lifestyle brands to tie in with the Olympics wherever possible and help the brand compete with the top-tier sports sponsors of London 2012.’

Canoe will help the brand migrate its After Hours Athlete campaign across multiple channels. The campaign tells consumers to ‘forget calorie counting, fitness training, and hydration levels. Puma Social is all about the playfulness in after-hours’ sports, from ping-pong to ten pin bowling.’

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