INTERNATIONAL: BORDER LINES - Porter Novelli to aid NCRC
WASHINGTON: Porter Novelli looks set to play a part in shaping the future of the US capital. The agency was hired by The National Capital Revitalisation Corporation (NCRC) to launch a PR outreach programme that will help plan the development of Washington, DC. PN will work alongside PR firm McKinney and McDowell Associates on the account, which will run until the end of the year. The agency will control and monitor development and building for the local authority, and establish better communication with local leaders and activists.