INTERNATIONAL: BORDER LINES - IR specialists earn more than PR

HAMBURG: German IR specialists can expect to earn up to 100 per cent more than their colleagues in traditional PR, a new salary study reveals. A gross annual income of up to pounds 180,000 is what experienced communicators can currently earn in the IR sector, according to the study, which was drawn up by PR Week's Hamburg-based sister title, PR Report, in cooperation with German headhunting specialist GK-Unternehmens und Personalberatung. The figures reveal IR experts are still ahead of external PR advisers in terms of salary, despite wage increases of around 20 per cent across German PR agencies.