PUBLIC SECTOR: DTW to manage DTi home safety campaign
Cleveland-based DTW has been appointed by the Department of Trade and Industry to manage the Government's home safety campaign. DTW has worked with the DTi's consumer safety department in the past. Its latest brief is to bring home safety groups and associations from all over the country together under one campaign for the first time. DTW director Robin Treacher will head the account and will be responsible for various strategies including the development of the campaign web site and response evaluations.