Talk Loud PR has launched a new business dealing with celebrity publicity - Talk Talent.
Talk Talent will approach celebrity PR in a different way to many other agencies. Instead of signing individual artists, Talk Talent will work for agents, handling PR for their artists as and when it is needed.
Storm Artist Management, the talent division of the Storm model agency, is Talk Talent's first client.
Talk Talent managing director Addie Churchill said: 'We have an understanding of building brands, and we're going to apply that to talent.' Talk Loud has five years' experience working for consumer clients such as Jeep Clothing and Maxim magazine.
Talk Loud account director Tamsyn Zietsman will work on Talk Talent, and the agency is currently recruiting what it terms a 'PR manager', as opposed to a publicist. The agency will continue its publicity work for celebrity chef Ross Burden and actress Lysette Anthony.