Hill and Knowlton's London chairman David McLaren has taken on a roving brief to co-ordinate all WPP's pounds 80 million work for Boots.
He is thought to be the first senior PR practitioner - albeit one with an advertising background - to lead sister advertising, below the line and design agencies in linked work.
A raft of other European appointments include corporate campaigns director Dominic Shales, who becomes VP of marketing, EMEA. John Rivett, H&K London's youth and consumer MD, becomes VP of marketing communications. EMEA and Peter Thomas, director of the information industries division in London, becomes VP of technology, EMEA. H&K has also appointed Christofer Solheim to the post of director of netcoms for EMEA. He will report to Tony Burgess-Webb, director of the global netcoms practice.