Glasgow City Council appoints Budge PR to encourage investment in new districts

Glasgow City Council has appointed Budge PR to handle a £135,000 brief to promote two major developments in the city.

Glasgow City Council: to promote new districts
Glasgow City Council: to promote new districts

Earlier this year, PRWeek reported that the council issued the brief in conjunction with Scottish Enterprise, to promote the International Financial Services District (IFSD) and Creative Clyde districts.

Budge PR has been handed the contract by the city council.

The IFSD partner organisations have been happy with the level of the expertise shown by the agency over the past few years.

The two projects are designed to draw in business and arts and culture investment.

The brief reads: ‘Initially the contract will be focused on delivering support for the IFSD and Creative Clyde projects. There may also be the requirement for PR/marketing support for the Clyde Waterfront project in the future depending on budget confirmation and agreement of communication objectives.’

The brief called for an agency to develop and project manage all aspects of the marketing action plan, plus day-to-day management of all PR communications.

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