Cable and Wireless has reviewed its global PR needs and handed the entire account to Brodeur Worldwide. The move follows the reorganisation of Cable and Wireless in May into one company, Cable and Wireless Global. Before Brodeur's win, C and W used different agencies around the world, including CompanyCare Communications, LBA, CloverLeaf Communications and Catalysis in the UK.
STOP PRESS: Brodeur lands Cable and Wireless account
Cable and Wireless has reviewed its global PR needs and handed the entire account to Brodeur Worldwide. The move follows the reorganisation of Cable and Wireless in May into one company, Cable and Wireless Global. Before Brodeur's win, C and W used different agencies around the world, including CompanyCare Communications, LBA, CloverLeaf Communications and Catalysis in the UK.
