The agency has hired Alastair Hetherington, former MD of FD’s Asian operation, to lead a Hong Kong office, with further offices in Singapore and Beijing in the pipeline.
Roland Rudd, chairman of RLM Finsbury, commented: ‘Our clients are increasingly looking to invest and raise capital in Asia, and Asian corporations are becoming more global in terms of investor base and geographical footprint. With the creation of RLM Finsbury, we are delighted to be able to invest in Asia, and to immediately integrate Alastair and his team into our rapidly growing global business.’
The agency hopes to advise Asian businesses on transactions and corporate reputation locally and internationally as well as support its existing clients looking to grow in the Asian market.
Alastair Hetherington’s past client experience includes the restructuring of AIG, the largest ever Hong Kong IPO with AIA and work for New York Mellon, China Unicom and Galaxy Entertainment.
Hetherington said: ‘RLM Finsbury has a fantastic client base, global team and reputation from which to launch an Asia business. In short, Asia is crying out for exactly this level of strategic communications advisory as its economies expand apace.’