MEDIA BRIEFS: MTV's Videoclash increases interactivity

Videoclash, an interactive live TV show in which viewers vote by mobile phone text message, will be launched on 5 February. The daily, hour-long MTV programme will feature ten head-to-heads between pairs of on-screen video options. Voting, which can also be done via mtv.co.uk and WAP sites, determines which video is played next. Comments from voters will be run live across the screen as choices are playing.

Videoclash, an interactive live TV show in which viewers vote by mobile phone text message, will be launched on 5 February. The daily, hour-long MTV programme will feature ten head-to-heads between pairs of on-screen video options. Voting, which can also be done via mtv.co.uk and WAP sites, determines which video is played next. Comments from voters will be run live across the screen as choices are playing.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in