BORDER LINES: W-S Worldwide gets Levi's job

KUALA LUMPUR: Levi's has appointed Weber Shandwick Worldwide as its public relations consultancy to handle PR initiatives for the brand in Malaysia for a year. The campaign will encompass a series of brand-initiated activities and media driven programmes targeted at denoting Levi's trend-setting and innovative proposition. Programmes chartered within the campaign include music-related alliances, celebrity endorsements and extreme sports-related activities.

KUALA LUMPUR: Levi's has appointed Weber Shandwick Worldwide as its public relations consultancy to handle PR initiatives for the brand in Malaysia for a year. The campaign will encompass a series of brand-initiated activities and media driven programmes targeted at denoting Levi's trend-setting and innovative proposition. Programmes chartered within the campaign include music-related alliances, celebrity endorsements and extreme sports-related activities.



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