CTI wins Becks Jaguar brief from Scottish Courage

Surrey-based sports sponsorship PR consultancy Craigie Taylor International has won a major piece of business from brewing giant Scottish Courage.

Surrey-based sports sponsorship PR consultancy Craigie Taylor International has won a major piece of business from brewing giant Scottish Courage.

The brewer has hired Craigie Taylor to handle the PR and exploitation programme for the sponsorship of Jaguar Racing and Formula 1 by lager brand Beck's, which is marketed by Scottish Courage in the UK.

The account is headed by account director Tom Webb and overseen by deputy MD Giles Morgan. The account reports to Scottish Courage's premium packaged drinks marketing manager, Jo Nola.

She said: 'The Beck's global sponsorship of Jaguar Racing represents a significant part of the brand's communications strategy. We need to ensure our sponsorship is exploited in the most appropriate way in the UK.'



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