Golin/Harris set to approach FA Premier sponsor

Golin/Harris plans to approach the winners of football's Premier League sponsorship rights offering its specialist PR expertise after handling Carling's eight-year tenure.

Golin/Harris plans to approach the winners of football's Premier League sponsorship rights offering its specialist PR expertise after handling Carling's eight-year tenure.

Bass Brewers pulled out of the bidding for the rights late last week, with Budweiser favourite to replace it.

Golin/Harris associate director Andy Sutherden said it would be 'commercial suicide' for the agency to not approach the winner.

'We would not discount an approach to Budweiser, or whoever wins the contract, if it was commercially appropriate,' he said. 'There are very few agencies which can handle this contract.'

He refused to speculate if this would mean the end of their contract with Bass Brewers, which continues to retain GH on a sponsorship brief for Carling and other brands. 'If it was a competing brand we would review the situation and could make an approach or stay loyal to Bass,' he said.

For its UK sports PR, Bud retains Consolidated Communications. The agency refused to speculate in advance of the FA's announcement.

Analysis, p8.



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