Adidas PR boss quits for Ketchum position

Adidas is on the hunt for a new global PR head following the announcement that Steve Martin is leaving the company to join Ketchum Life.

Adidas is on the hunt for a new global PR head following the announcement that Steve Martin is leaving the company to join Ketchum Life.

The world's number two sports goods firm - after Nike - is expected to start its hunt for a successor next month.

The main task of whoever is appointed will be to handle the company's work surrounding World Cup 2002 in Japan and Korea.

Although Adidas is a German company listed on the Frankfurt stock exchange, Martin has been based in London throughout his tenure as global PR manager.

He took the job two years ago (PRWeek, 10 September 1999) after a three year spell as head of PR for the company's UK arm.

Prior to that, Martin spent four-and-a-half years as an associate director at Hill & Knowlton running the Adidas, Porsche and Pepsi accounts.

Adidas' UK PR will continue to be handled by PR manager Sarah Gower, with help from H&K, which still works on the account. The vacant role will report to senior management in Herzogenaurach, the small town near Nuremberg where Adidas is based.

Martin is leaving the company to become a board director at Ketchum Life, where he will take control of sports marketing.

This includes work for Aberdeen Asset Management on the boat race, Carlsberg's sponsorship of Liverpool football club and work for MG Rover and Burton Menswear.

Ketchum is molding its sports work into a single unit to mimic the success of similar outfits in New York and Atlanta.

This happens next month and will coincide with the arrival of new UK chief John Higgins, currently head of the San Francisco office and said by Ketchum staff to be a sports marketing expert.



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