FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus

Clients are demanding global reach for all areas of their PR activity, and this includes the growth of multinational financial PR. So does clients' need for a world view mean the beginning of the end for the traditional role of the City-based specialist financial PR firm?

by MICHELE WITTHAUS

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