Maynard takes up his role as MD of B-M’s technology practice this month, working with clients that include Hewlett Packard and Sony Ericsson.
He will also act as deputy chair of B-M’s technology practice in Europe, Middle East and Africa, reporting to EMEA chair Chris Cartwright.
Maynard said: ‘In the current technology climate, the emphasis must be on reputational rather than merely informational work. I’m looking forward to driving this approach further at Burson-Marsteller.’
