BORDER LINES: Ketchum links up with PR Kaltwasser

MUNICH: Ketchum has joined forces with one of Germany's leading technology PR agencies, PR Kaltwasser (PRK). As an affiliate, PRK will work in partnership with Ketchum's 60-strong operation in Munich, which is headed by Marianne Friese and specialises in corporate relations, brand marketing and healthcare. Founded ten years ago, PRK has 35 staff in three divisions: telecoms, IT and e-business. European MD James Maxwell said: 'PRK has great experience in the technology market and a wonderful operating philosophy - they love their people and their clients.'