Onlinefire snaps up Diffusion's head of digital and marketing services Alasdair Townsend

Onlinefire, part of the Eulogy Group, has appointed Diffusion's head of digital and marketing services Alasdair Townsend as director of business strategy.

Alasdair Townsend: joins Onlinefire
Alasdair Townsend: joins Onlinefire

Townsend will focus on client consultancy and generating new business, along with the development of products and services for Onlinefire’s clients and the Eulogy Group.

He will work on clients that include printing and sewing machine firm Brother, the Royal Mail, Panasonic and Paramount Home Entertainment, and reports directly to MD Lara Leventhal.

Leventhal said: 'We’ve carefully built Onlinefire over the past four years with top-notch industry talent. In this new and constantly evolving digital media landscape, brands need to work with agencies that understand the importance of integrating traditional PR with newer social media marketing channels.

'To get the best results from emerging digital platforms, we rely on our team having an abundance of hands-on experience across multiple comms disciplines. We immediately recognised Alasdair’s experience was a perfect fit for Onlinefire, as was his inherent understanding of media integration.'

Townsend added: 'Both Onlinefire and Eulogy have an enviable track record in delivering fantastic campaigns and it’s common knowledge that the agency enjoys exceptional rates of client satisfaction. The opportunity to join the Onlinefire team and help grow the proposition and business was simply too good to turn down.'

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