PUBLIC SECTOR: PDSA hands Nexus Choat rebranding work

UK veterinary charity the People's Dispensary for Sick Animals (PDSA) has appointed Nexus Choat to oversee a major rebranding initiative. NC director Jo Rimmer will head a team of four on the account which was awarded after a non-competitive pitch. Rimmer will report to PDSA director of marketing Hugh Thomas, and work closely with the charity's in-house PR team in raising the national profile and fundraising activities of the organisation.