PUBLIC SECTOR: Association of University Teachers picks FH
Fishburn Hedges has won its first trade union client. Consultant Lee Whitehead will head The Association of University Teachers (AUT) on the year-long account. FH was appointed after a four-way pitch which included Shandwick International. Whitehead will lead a team of three and report to AUT general secretary David Triesman. He will work closely with the union's recently appointed public affairs manager, John Whitehead (no relation). Considered the premier union for academics, the AUT has given Whitehead a brief to raise itss profile and integrate political and media communications.