Social network firm that claims to have helped elect Barack Obama calls in Frank and Launch Group

NationalField, the Washington DC-based tech firm that claims to have helped elect US President Barack Obama, has split a brief between Frank PR and Launch Group to promote its UK and European launch.

Barack Obama: used NationalField in his presidential campaign
Barack Obama: used NationalField in his presidential campaign

NationalField is a tech and consulting firm that specialises in creating social networks for businesses and organisations.

Lauched in 2008, the company was developed as a means for people inside Barack Obama’s presidential campaign to connect with one another and share data about what they were working on.

Founded by entrepreneur Edward Saatchi, the firm is now used by political parties, academics, public sector bodies and international corporations.

In a split brief, Frank PR and Launch Group have been called in to handle an integrated campaign to raise the profile of the business around its UK and European launch. Both agencies will be working together across elements of the brief but it is understood that Frank will have a larger consumer focus.

Launch Group CEO Johnny Pitt said the agency was aiming to make NationalField ‘as famous in the business social networking space as Facebook is in traditional social networking'.

Adding: ‘Launch has a long history of working with entrepreneurial businesses and we believe it will make it big.’

Commenting on the appointment, NationalField’s european head of business development Alex Lofton said: ‘We’re looking to create real impact as we launch into the UK market.’

NationalField is headquartered in Washington DC, with offices in San Francisco and London.

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