Four Communications, which was ranked fourth in the PRWeek top 50 digital agency league table 2011, was quick to announce a replacement for Ryan. The agency has promoted Luke Alexander to head of digital from his position as development director for the digital and integrated content practices.
Yeardsley said of Ryan: ‘Phil will head our dedicated digital team to offer strategic counsel to clients that include Microsoft and Castrol, and help produce impactful and highly measurable campaigns.
‘We want the best talent and practitioners in digital such as Phil to help us to grow our offering, make sure that social media is integrated throughout any campaign and keep our skills and advice ahead of the curve.’
Ryan was at the Four Communications Group for eight years. He has led the agency's digital team since 2006 and advised clients on how best to leverage social media, as well as overseeing the production of digital content.
He told PRWeek: ‘I spent eight years at Four and that’s a very long time in one place. The easiest thing would have been to stay but I didn’t want to look back in five years’ time and think what if? I want to give somewhere else a try.
‘3 Monkeys has a really great tech department that can give clients expert knowledge and understand the product behind the press release.
‘I want to help the team and the agency as a whole push that digital offering even further and make sure digital is integrated into everything 3 Monkeys does.’
Before joining Four Communications, Ryan worked in the corporate team at Consolidated PR and in the tech team at Weber Shandwick.