The PR industry's two trade bodies, the Institute of Public Relations and the Public Relations Consultants Association have agreed to consider a closer working relationship.
They have ruled out a merger - in the short-term, at least. But working groups will assess the benefits and costs of joint committees, joint staff and even a joint location.
Chris McDowall and Colin Farrington, the directors general of the PRCA and IPR respectively, already meet monthly to discuss policy issues.
The PR departments of both bodies also meet regularly, and staff attend each other's events, to keep abreast of proceedings.
McDowall conceded the benefits for members would probably be more indirect than direct. But areas such as training could benefit, he said, as one organisation could be responsible for the lot, instead of both offering their own schemes.
They would also look at the issue of having one industry spokesperson.
- PR Week has handed over the running of the Best Practice campaign to the IPR and PRCA. They will work jointly on projects, the first of which, the Costing Survey, will launch early next year.