LONDON: Ketchum London's deputy CEO and corporate communications chief has been handed an extended European brief as part of a corporate communications drive.
Richard Aldwinckle is now managing director of corporate communications for Europe, reporting to Ketchum Europe MD James Maxwell.
He will also continue in his UK roles - MD of the corporate and technology practice and deputy CEO, London - alongside the latest post.
According to Aldwinckle, the move will help increase the agency's corporate client base across Europe.
'It's a huge opportunity to drive corporate business into our continental offices.
Making sure we can develop a consistent service across our offices, and also a breadth of service, is going to be key,' said Aldwinckle.
Part of Ketchum's corporate client base expansion will focus on Germany and Paris.
Aldwinckle will continue to be based in Ketchum's London office.