Flack: Flack's Week

Flack hears from a good source that a pitch for lager brand Carling has been held up after the agencies shortlisted all provided pitches that simply didn't cut the mustard, and so the process is being launched again with a whole new bunch.

Apparently, despite the high level of creative expertise at the agencies, they were all utterly stumped for a way to market the perennial lads' lager to women, which suggests that brewer Molson Coors could be flogging a dead horse ...

Talking of controversial PR ideas, as Pretty Green MD Mark Stringer said: 'it would be a brave or foolish brand manager who tried to exploit the London riots.'

That sounds like a challenge, and it was eagerly taken up by American department store Macy's PR team, which sent an email to fashion journos this week stating that 'while rioting ensued on the streets of London - (fashion writer) Tom Stubbs caused a riot of his own. Stay classy Macy's ...

Now we all know things can get a little 'crazy' at a PR soiree, and Flack appreciates that, but Westminster Council must have predicted a riot when it shut down an agency launch party on 'health and safety' grounds. Cleanfeed Media had to postpone its Covent Garden shindig earlier this month over fears that it would get messy. Flack hears that some people were so disappointed that they considered 'littering in Westminster for a small but satisfying retort.' Moral of the story: never come between PROs and a party.

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