City & Corporate: Spada grabs Citibase brief

Citibase, one of the UK's largest providers of serviced office space to SME firms, has handed Spada a retained PR account.

The firm specialises in the turnaround of distressed commercial offices to generate cash yields for property owners including banks, administrators, landlords and property funds.

The appointment will see Spada provide strategic comms advice, helping to grow Citibase's profile in the property market as the firm seeks to build on its current portfolio of 34 centres.

Steve Jude, MD of Citibase, said: 'We see ourselves as the Travelodge of serviced offices, and the flexibility we offer is increasingly attractive to cost-conscious SMEs.

'Spada will play an important role in helping us communicate our offer effectively in order to expand our assets.'

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