From prweek.com/uk: From our Bloggers

TWO-STAR FILM EXPERIENCE

Fiona Chow, August 16

I attended the much-anticipated Empire Big Screen event at the O2. The whole event smacked of poor organisation and the consensus of my fellow movie fans was that there was a lack of engagement and communication on the day. Given the sophistication of Empire's digital and social media platforms, it seems remiss of them not to have capitalised on this crowdsourcing through its Twitter feed on the day. A two-star review Empire - could, and should, do better!

OUT-OVATION

Catherine Warne, 12 August

How do you balance creativity with risk management, especially in the highly regulated environment of pharmaceutical comms? What happens when the strategy and/or client changes and no further funding is available as we move on to the next great idea? I would love to see just how full the website graveyard is up there in the ether and how many ghosts have not been laid to rest ...

CHINESE TAKEAWAY FOR PM?

Ged Caroll, 11 August

China's People's Daily said of the UK's stance to social media: 'The West have been talking about supporting internet freedom, and oppose other countries' government to control this kind of websites, now we can say they are tasting the bitter fruit and they can't complain about it.' Prime Minister David Cameron seemed to reflect that viewpoint in his speech to MPs: 'When people are using social media for violence we need to stop them.'

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