Google calls in Culture Group

Google has taken on an agency to spearhead a major PR drive targeting UK businesses.

The tech giant, which this week bought mobile phone maker Motorola, has called in Culture Group as its retained creative agency to launch and handle comms for its campaign 'Getting British Business Online'.

The agency will encourage businesses to develop a web presence through the company's free site creation service Google Sites. The campaign is also looking to increase usage of free services through the UK SME space.

Culture Group's CEO Glynn Pegler said: 'This is all part of Google's long-term commitment to develop new talent and support SMEs. The drive will see us target areas in the UK, such as Liverpool, which still have businesses with little or no online presence.'

Culture Group has been briefed to target small and medium-sized businesses that either lack an online presence or that are online but have not optimised their digital impact.

The UK-wide campaign will launch on 14 September in Liverpool with a keynote speech from Google UK MD Matt Brittin. The event will be the first of a series targeting UK cities and offering local businesses advice and tools on how to optimise their online presence.

The project in Liverpool aims to boost the area's online economy, with the goal of providing face-to-face help for 1,500 local businesses

Culture Group, which bills itself as an expert in youth comms, will cover event management, comms and content production, such as videos and press materials.

The nationwide events will give businesses free 40-minute one-to-one tutorials with Google technicians, the opportunity to have a website for free and in 15 minutes, as well as guidelines on how to market and advertise themselves online.

Culture Group was started by Glynn Pegler after he was given a small grant by the charity The Prince's Trust.

The agency's client roster includes Red Bull, Guinness and Action for Children.

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