Sony Music's head of promotions launches PR and management firm

Daniel Hinchliffe, Sony Music's head of promotions, has left the company after six years to set up a PR and management consultancy, taking several big names with him.

The X Factor: ex-contestants Jedward
The X Factor: ex-contestants Jedward
He joined Sony in 2005 and was responsible for promoting some of the company’s biggest US-based artists, as well as a number of The X Factor contestants, including Chico and Jedward.

Hinchliffe has left Sony to set up Soundcheck Entertainment, a PR consultancy that will also offer artist management and assistance on live events. The initial roster of clients at the new company will include Celine Dion, Dolly Parton, Doris Day and John Barrowman.

Commenting on the launch of the consultancy, Hinchliffe said: ‘I felt it was time to expand and I’ve always wanted to get into management. Setting up Soundcheck seemed like a good opportunity to merge the two.’

Soundcheck Entertainment will be based in London on Wardour Street.

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