Winchester-based MCC International has won a five-figure UK PR job for strategic content management company Eprise.
MCC was appointed after a competitive pitch. The account will be orchestrated by MCC account director Ian Peel, who will report to Reading-based Eprise UK managing director Ian Moyse.
'We appraised PR firms on an independent basis and MCC was the best match.
It has good experience in strategic content management,' said Moyse.
Massachusetts-based Eprise also has a Munich office and, once it has consolidated its presence in Britain and Germany, plans to enter the France, Benelux and Nordic markets. Eprise is about to appoint a PR agency in Germany.
MCC is a member of the MediaXL Group and specialises in working with US firms to manage their pan-European PR campaigns, either directly or through a network of agency partners across Europe.