Grayling wins global consumer brief to promote specialist sports brand Skins

Grayling has been appointed by Skins, the Australian-founded sportswear brand, to handle global consumer PR.

Rory McIlroy: Skins ambassador
Rory McIlroy: Skins ambassador

Launched in 1996, Skins’ products include a range of compression sports clothing for cycling, triathlon, golf, snow and general sports. Compression clothing is designed to provide pressure to specific parts of the body in order to enhance circulation to improve power, speed and stamina during participation.

The brand is Australia’s leading sports compression brand and has seen growth in global markets including Japan, the UK and Europe.

In addition to handling the global consumer PR for the brand, Grayling will also work to leverage high-profile sponsorships of events such as the Dextro Energy Triathlon ITU World Championship Series, as well as brand ambassadors from international, professional sports.

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