HomeSun selects Hanover to support campaign boosting adoption of solar power

Hanover is to spearhead a campaign to boost the adoption of solar technology by the UK public.

Hanover: to help boost the adoption of solar technology
Hanover: to help boost the adoption of solar technology

The agency will support solar technology company HomeSun and its campaign to promote the boost that Feed-in Tariffs (FITs) provide to solar panels at residential properties.

FITs, introduced by the Government last year, mean that electricity companies must pay for every unit of renewable electricity produced by homes. HomeSun uses the money from FITs to provide free solar panels, free solar installation and 25 years of maintenance.

Hanover won the brief after a competitive pitch and will work with HomeSun on an integrated public and government relations campaign to maximise awareness of the green economy’s added value.

Daniel Green, HomeSun CEO said: ‘Historically, solar has been the domain of the wealthy middle classes.  FITs have enabled HomeSun to change that and to deliver socially inclusive independent power production.

‘We’ve had people tweeting about their solar PV system – when was the last time people got that excited about electricity?  There is a positive and successful movement on the ground, which is down to the support of FITS and is changing the way people produce, use and view power. This story needs to reach mainstream media and the Government.’

Charles Lewington, Hanover MD, commented: ‘HomeSun is an important player in the energy space with a compelling narrative to tell on its added societal value. Green economy issues will remain high on the political and public agenda in the coming months and we look forward to working with the HomeSun team to help them navigate it.’

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