Financial PR outfit Buchanan Communications is designing a PR campaign to present the troubled Wembley stadium redevelopment plans to the City, following its appointment by the Football Association subsidiary overseeing the project.
Wembley National Stadium Limited (WNSL) hired Buchanan to handle relations with the City and business press and to provide support to the in-house press office.
The agency was chosen following a three-way pitch believed to have included Holborn PR and Bell Pottinger Financial.
Buchanan director Mark Edwards heads a three-strong team working on the account. He reports to WNSL director of communications Chris Palmer.
'The brief is specifically for the Wembley business plan to represent this to the City at the end of April and to deal with all the business press interested in the plans,' said Edwards.
Buchanan has denied claims in the News of the World that the agency is being paid pounds 30,000 a month, saying the figure was 'plucked out of the air', but refused to confirm fees.
In recent months, criticism has mounted about the cost of the redevelopment of the stadium.
The scheme could face revision to cut costs - one option discussed was to incorporate fewer than the 90,000 seats initially planned. Another suggestion has been to renovate the existing stadium, rather than completely rebuild from scratch.
Chelsea FC chairman Ken Bates, who headed the original pounds 660m scheme for Wembley, quit his role as WNSL vice-chairman earlier this month.
His decision followed his demotion from chairman last December, to be replaced by Sir Rodney Walker, and the announcement the Football Association would be taking greater control of the project.