The company will continue working with Blue Rubicon, which handles PR in the UK and Ireland for its SME businesses and marketing services. Spark PR will remain engaged by Experian’s social media technology company Techlightenment.
Experian digital PR manager Alexandra Banks told PRWeek: ‘We’re having a look to see what’s on offer from the digital and social media agencies out there.
‘We’re planning to become a lot more digitally focused going forward and this is part of an overall review of our digital comms in our Hitwise and Cheetahmail businesses.’
Experian has already drawn up a shortlist and the pitch process will start in the coming weeks.