Porter Novelli has won the worldwide PR brief for Johnnie Walker, the world's leading whisky brand.
Staff from Countrywide Porter Novelli in London and Bennis Porter Novelli in Amsterdam will form a joint international team to run the account.
This will be headed by Sally Williams, CPN managing director of strategic business development, who will report to Clare Dimond, Johnnie Walker head of global PR. The global brand team for Johnnie Walker is based in Amsterdam.
Williams said her team's role is to 'develop strategies and key PR tools for Johnnie Walker, which dozens of local offices will then be able to draw upon to drive a consistent message.'
Johnnie Walker Red label is the biggest selling blended whisky in the world, and Johnnie Walker Black label is the leading premium blended whisky. Countries in which the brand is particularly popular include the US, Australia, Spain, Greece and Taiwan.
CPN was hired last year to handle all UDV's UK spirits brands, including Smirnoff and Bailey's. It also handles UK briefs for the whisky brands Bell's and Jack Daniels.