Voluntary Sector: The Week in Charities

The RSPCA held a 24-hour 'Twitterthon' last week, tweeting out animal emergencies in a campaign to raise public awareness and support for its work.

Tweeting under the name RSPCA Frontline, the animal welfare charity posted messages at the rate of 40 times an hour. Greater Manchester Police held a similar event last October, tweeting all emergency calls for 24 hours.

Unicef Ireland has hired Dublin-based Slattery Communications to deal with media enquiries about the termination of Melanie Verwoerd's contract as executive director. Verwoerd has indicated she will take her former employer to the Employment Appeals Tribunal.

Action for Children has launched a guerilla marketing campaign using speakers around Glasgow to play recordings of children talking about neglect. Temporary graffiti can also be seen across the city. The charity is calling for the Scottish and Westminster governments to increase the amount they spend on identifying children at risk of neglect.

CharityComms is holding a conference on digital comms on 28 September in London. Speakers include NSPCC social media manager Damien Clarkson, Guardian columnist Zoe Williams and RSPCA digital comms manager Melanie Andrews.

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