The Week

Allison & Partners, a US-based PR firm, has opened its first office in London to help US clients break into European markets.

Douwe Egberts, the Sara Lee coffee brand, has hired Frank PR to handle its UK trade and consumer PR following a competitive pitch process.

Fiat has called in Beige for the UK launch of a special edition Gucci model of its Fiat 500 car.

Tough Mudder, an extreme endurance challenge brand, has enlisted PHA Media to support the launch of its first UK events next year.

William Grant & Sons has appointed Eulogy to launch its Tullamore Dew Irish whiskey brand in the UK.

Pretty Green has recruited Fremantle Media Enterprises' global head of comms Lisa Lazure as client services director. Lazure has worked across Fremantle's portfolio, which includes The X Factor, American Idol and the Got Talent franchise.

Filippo Berio, the Italian food brand, has engaged Publicasity to handle its consumer PR on a retained basis following a competitive pitch process.

Mambo, an Australian surf clothing brand, has called in Kaper to handle publicity, social media, experiential events and content creation.

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