Pretty Green hires Lisa Lazure from X Factor's production company Fremantle

Consumer agency Pretty Green has brought in Lisa Lazure as client services director to help drive the agency’s content and PR.

Mark Stringer: strengthens his management team
Mark Stringer: strengthens his management team
Lazure joins the agency from international production company Fremantle Media, where she held the position of head of global comms for Fremantle Media Enterprises, the brand extension arm of the firm.

Fremantle Media’s portfolio includes The X Factor, American Idol, the Got Talent series, and The Apprentice.

At Pretty Green, Lazure will take on responsibility for both the agency’s content and PR output, reporting directly to founder Mark Stringer.

‘Lisa has a brief to service traditional clients, but we also want to explore developing Pretty Green's own content where we retain the intellectual property rights, as part of our brand incubator model,’ said Stringer.

Commenting on the appointment, Lazure said: ‘The market's changing and content is being created more and more by brands and agencies, not just traditional entertainment companies.’

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