Italian food brand Filippo Berio appoints Publicasity to handle consumer PR

Filippo Berio, the Italian food brand, has appointed Publicasity to handle its consumer PR on a retained basis following a competitive pitch process.

Filippo Berio: the Italian food brand
Filippo Berio: the Italian food brand

Publicasity will look after Filippo Berio’s full product range including oils, pestos and olives. The win adds to Publicasity’s extensive food and drink division.

Filippo Berio marketing manager Lisa Mullins said: ‘Publicasity showed a real passion for the Filippo Berio brand and impressed us with its knowledge of our sector. It demonstrated some great ideas that will take Filippo Berio into new areas.’

Publicasity will handle press trips, digital outreach and events, as well as projects playing on the brands heritage, to drive brand awareness.

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