The Sara Lee coffee brand has appointed Frank to oversee its consumer and trade PR across the brand’s Instants, Roast and Ground and Senseo ranges.
Douwe Egberts marketing director Kerry Owens said: ‘Frank brought strong creative ideas to the table with the strategic insight we were looking for to drive the Douwe Egberts brand forward at a key time for the brand.
‘We were looking for standout PR to feed into our integrated marketing strategy and Frank presented an exciting plan that will deliver this.’
The 250-year-old brand is the third largest coffee supplier in the UK and has plans to grow sales for its Roast and Ground products later this year.
Frank PR is developing plans for Roast and Ground campaigns in the autumn and also to launch a range named ‘Inspirations Instants’.
Frank founder and MD Andrew Bloch said: ‘Douwe Egberts is an iconic coffee brand with a rich history and great story to tell.’