Tullamore Dew is the world’s second largest Irish whiskey brand but is only now being released in the UK.
William Grant & Sons has charged Eulogy with raising awareness of Tullamore Dew among its target market of 30- to 40-year-old-males and positioning it as a premium product within the Irish whiskey category.
The campaign is part of wider marketing activity incorporating press, digital and outdoor.
Tullamore Dew brand manager Tom Wade said: ‘There is a great deal of competition in the Irish whiskey category and the team’s ability to get under the skin of our target market means they are the perfect partner for us on Tullamore Dew.’
