BSkyB's Automotive Channel, a subscription-based digital service, was launched at this week's Motor Show. It will broadcast news, analysis and training programmes on weekdays from 8.30am to 1pm and from 7pm to 11pm. The business-to-business channel is aimed at manufacturers, dealers, motor traders, trade associations and component suppliers.
MEDIA BRIEFS: Automotive Channel now on BSkyB
BSkyB's Automotive Channel, a subscription-based digital service, was launched at this week's Motor Show. It will broadcast news, analysis and training programmes on weekdays from 8.30am to 1pm and from 7pm to 11pm. The business-to-business channel is aimed at manufacturers, dealers, motor traders, trade associations and component suppliers.
