PALO ALTO, CA: Hewlett-Packard has named The Hoffman Agency as its sole agency of record for the e-Services Solutions group. The account, reportedly worth several million pounds in annual fee income, was previously held by Citigate Cunningham.
The shift ends the joint venture between the two PR firms, called Dynamic PR. Sources hinted that high personnel turnover on the Cunningham side may have contributed to HP's decision. But HP spokesperson Judy Radlinsky said she had begun to bolster her in-house PR staff and no longer needed a dual agency team.
