PUBLIC SECTOR: Home Office targets vehicle crime partners
Brand partners are being sought by the Home Office for its Vehicle Crime Reduction initiative. The Home Office has identified three groups able to reap major brand awareness via the pounds 8 million campaign, which was launched earlier this month. Brands related to vehicles, where they are being parked, and security and crime prevention are being targeted to help widen the national advertising campaign. 'This is an opportunity to add to the corporate citizenship dimension and enhance the reputation of those brands which become involved,' said a Home Office spokesman. The Government's Central Office of Information (COI) is handling PR for the campaign.