Fishburn Hedges wins Future brief

The Forum for the Future has appointed Fishburn Hedges on a six-month contract to co-ordinate PR for its major research initiative, Digital Futures.

The Forum for the Future has appointed Fishburn Hedges on a six-month contract to co-ordinate PR for its major research initiative, Digital Futures.

The project will launch next March and consists of separate pieces of original research on the e-conomy from eight think tank groups in the UK. These include Demos, The New Economics Foundation and the Green Alliance.

The PR role will encompass strategic communications advice and implementation of the launch media relations, says Martin Le Jeune, head of Fishburn Hedges' corporate responsibility practice.

FH will be the central contact for all the think tanks participating in Digital Futures, regardless of existing PR arrangements for their other work, says Le Jeune.

'Our aim will be to co-ordinate PR and media relations activity as well as to develop the individual strands. The launch has to come up with an overall approach to the new economy, not a bit by bit one,' he added.

Le Jeune said his agency was well placed to win the contract because of its past work in corporate responsibility for Shell, the Co-operative Insurance Society and Barclays.

'Digital Futures has a fairly heavy public affairs slant. The primary audiences for this kind of report are opinion-formers, government, regulatory bodies and the think tanks themselves, rather than the consumer media,' he said.



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