Edelman PR has announced a pounds 5 million joint venture with e-business provider ebeon to roll out an interactive business division across Europe.
Edelman Interactive Services is a 50/50 joint venture which will provide e-business solutions to the two companies' client base. EIS has existed as an Edelman US offering for the past five years.
According to Edelman UK MD John Mahony the decision to launch EIS in Europe was taken after Unliever UK hired Edelman in Chicago to revamp its corporate web site.
'We have had clients asking for advice on content and on- and off-line marketing,' said Mahony.
Dublin-based ebeon will provide the infrastructure while Edelman will handle the front-end skills. Edelman will now provide on-line communications as an integrated part of every campaign said Mahony.
This year EIS will launch in Dublin and London with four European cities to follow over the next two years. In the UK Chris Dickens joins as MD next month from Grey Interactive UK. His first task will be recruiting marketing directors and senior consultants.