British Music Rights, the body that campaigns on copyright and payment issues, has hired Kazoo Communications. The agency will focus on the current debate surrounding the use of music on the internet.
Kazoo co-director Sue Crowley heads the account, reporting to Frances Lowe, director general of the BMR. Four agencies pitched for the work.
BMR, established in 1996, hopes to come to agreements that ensure composers receive fair payment for their work. 'The BMR is about accepting the opportunities brought by new technology and working in a positive way to ensure the best outcome for those involved,' said Crowley.
An awareness week is planned for November, to highlight such issues.
Kazoo is working to get high-profile songwriters and composers to support the campaign.